The Weeknd has entered the teaser zone. Earlier this year, Abel Tesfaye played a peripheral role in the Drake/Kendrick Lamar beef and popped up at a Mike Dean show to cover David Lynch — the sorts of things that megastars do when they’re in between big media cycles. Later this summer, the Weeknd will play a much-hyped one-off concert in São Paolo, which seems to signal the beginning of another cycle. Now, he’s posted a surprisingly expansive chunk of new media on social media.
The Weeknd has entered the teaser zone. Earlier this year, Abel Tesfaye played a peripheral role in the Drake/Kendrick Lamar beef and popped up at a Mike Dean show to cover David Lynch — the sorts of things that megastars do when they’re in between big media cycles. Later this summer, the Weeknd will play a much-hyped one-off concert in São Paolo, which seems to signal the beginning of another cycle. Now, he’s posted a surprisingly expansive chunk of new media on social media.
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